Our Story OLD

—  Our story, services, process, accreditation, collaborators and how to get in touch


—  It's all history now



In early 2014, Vernadette and Ernesto launched Fredicus, an award winning multidisciplinary studio based in Toronto, that specializes on developing and enhancing a brands presence and experience for both product and services.  


Coming from parallel industries, Ernesto's career focus on Industrial Design and Vernadette's on Graphic and Brand Development, they meld deep conversations and ideas from both perspectives. Giving a unique and complete exploration to any brand.




—  What we do


We provide a full spectrum of brand development, from strategic brand consulting, to product development. We have a knack for startups, building brands/products from scratch. 



Brand Strategy + Development
Brand Exploration
Analysis + Positioning
Visual Identity + Logotype
Content Strategy
Communication Strategy 

Brand Applications 

Branded Environments

Product Design [Digital]

Editorial Design
Signage Design
Package Design
Digital Material Design
Printed Material Design 



Product Trends
Product Strategy + Definition

Conceptual Design

Design Development

3D Modelling + Visualization

Design for Manufacturing

CMF Development

Rapid Prototyping + Validation

CM/ODM Support

Consumer Electronics + Accessories

Industrial + Medical Equipment

Sporting Goods

Architectural Features





—  Strategy + Development

design process

Before committing to any project, we analyze its business/economics and its social and environmental implications. We have evolved in taking more consideration of our humanitarian responsibilities and impact not just to the environment but to each other. Our past work has been a significant influence in our shift in design strategy.


Our mandate is to keep a tight grasp of the fundamentals of design, the impact of design. We believe we have a responsibility to really think about how our ideas will affect the world, as a whole. From sourcing environmental materials, sustainable manufacturing, right down to evaluating the need of the idea itself. Is it a long term solution that will impact our world positively? Is it sustainable? What problem does it solve?


Naturally, this belief makes us very selective. 

—  Collaborators / Partners, past and present 


—  Ideas too good to leave in a sketchbook


US-2016132470-A1    System and method for repagination of display content | link
US-2016004345-A1    Varying a touchscreen display attribute in response to user input | link
US-2016209903-A1    Effecting a device power state transition related to ambient lighting differentials | link
US-2016216931-A1    Mobile device detachable display screen accessory | link
US-2016209904-A1    Method and system for transitioning a device power state | link
US-2016132464-A1    System and method for re-marginating display content | link
US-9317073-B2    Device off-plane surface touch activation | link
US-9558710-B2    Transitioning operation between device display screens and interface therefor | link
US-2016227317-A1    Method and system for mobile device transition to distraction-free operation | link
US-2015362961-A1    Method and system for contact separation detection gesture | link
US-2016224302-A1    Method and system for device display screen transition related to device power monitoring | link
US-2016231921-A1    Method and system for reading progress indicator with page resume demarcation | link
US-2016224303-A1    Method and system for rendering designated content items | link
US-2016210267-A1    Deploying mobile device display screen in relation to e-book signature | link
US-2016216930-A1    Method and system for deploying electronic personal device display screen | link
US-2016125707-A1    Backlight indicator for reflective display screens | link

—  Some places that have noticed