Beauty, Wellness, Environment, Fashion and Art since 1978.

The legacy of Horst Rechelbacher extends far beyond the creation of Aveda. A pioneer of holistic beauty, and a champion of environmental responsibility, Horst’s purpose and passion have taken on a momentum of their own as part of a greater global movement toward balance and harmony, both individual and collective.

Design Direction / Branding / Environmental Design / Art Direction / Marketing Strategy / Campaign Creation